Rotating sales leads from the Info email inbox
PURPOSE AND SCOPE
The primary purpose of this SOP is to establish a standardized, efficient, and legally compliant process for managing new sales inquiries and leads received through the designated info email inbox. This ensures that every incoming contact is properly documented in Hubspot, has a defined legal basis for data processing (legitimate interest), and is quickly and correctly routed to the appropriate Key Team Member (KTB) for follow-up, thereby maximizing lead conversion potential and maintaining an organized client database.
PROCEDURE
Step 1: Locate and Access the Inquiry
- Find the new inquiry/lead email in the info email inbox.
Step 2: Enable Hubspot Extension
- Ensure the Hubspot extension in your email client is turned on/active.
Step 3: Open Hubspot Side Tab
- Click to pull up the side tab for the Hubspot extension within the email window.
Step 4: Navigate to 'About'
- Select the 'About' tab within the Hubspot side panel.
Step 5: Establish Legal Basis for Processing
- Confirm there is a legal basis for processing the contact's data.
- Select 'legitimate interest' from the dropdown menu in this section.
Step 6: Assign Contact Owner (KTB Assignment Check)
- Verify the Contact Owner field:
- If the contact is new or an existing client with a CURRENT KTB, ensure the appropriate KTB is listed.
- If the contact is a returning client or inquirer whose previously assigned KTB is no longer a KTB, set the Contact Owner to 'No Owner'.
Step 7: Set Lead Status
- Ensure the Lead status field is set to 'New'.
Step 8: Final Verification
- Wait a few minutes.
- Check in the main Hubspot platform to confirm that the client was automatically rotated to a KTB.